Mission
IRODORI Lab was created to help global brands navigate the complexities of working with Japan. Our mission is to make the market more accessible by clarifying cultural nuances, reducing operational challenges, and providing practical support that allows companies to move forward with confidence.
We are also committed to sharing the quality, craftsmanship, and creativity found in Japanese products with the world, and to supporting the people and makers behind them.
Our Expertise
Our team brings experience from global consulting as well as new‑business development within Japanese companies. This background allows us to understand both international expectations and the realities of Japanese operations.
We pay close attention not only to language but also to the values, assumptions, and decision‑making styles behind it. This helps prevent misunderstandings and keeps projects moving smoothly.
Our Approach
Our work is grounded in strong bilingual communication skills and a deep understanding of Japan’s high‑context business culture. We combine strategic thinking with hands‑on execution, offering support that ranges from small‑batch testing and logistics coordination to localization and supplier communication.
We adapt our approach to each brand’s goals and stage of growth, and we prioritize clarity, speed, and flexibility in every project
What We Do
IRODORI Lab began with a desire to remove the invisible barriers that often stand between global brands and Japan. Through experience in consulting, new‑business development, and cross‑cultural communication, we learned that success depends on more than language alone.
Today, we support brands from around the world by combining practical execution with cultural insight, helping them approach Japan with clarity and confidence
We primarily work with kitchenware and tableware, interior goods, lifestyle goods, and shelf‑stable packaged foods. Support for other categories is available upon consultation.
Brands choose IRODORI Lab for our culturally informed communication, strong operational capability, flexible engagement options, deep understanding of Japanese regulations and business practices, and reliable coordination with Japanese suppliers.
