Market Entry Support

Our Market Entry Support offers a flexible, step‑by‑step pathway for brands exploring Japan. From market research and small‑lot testing to localization, trade show support, and full go‑to‑market execution, each service is available in tiered plans—from Light to Premium—so you can choose only what you need.

Whether you're validating early potential or preparing for full-scale expansion, we provide practical, insight‑driven support tailored to your stage, goals, and resources.

Japan Market Scan

A fast, insight‑driven overview of your category in Japan.

This service provides a clear, data‑backed understanding of the Japanese market before you commit to sampling, localization, or supplier engagement. It’s the perfect starting point for brands that want to explore Japan with minimal risk.

What’s included

Category overview (market size, trends, growth signals
Competitive landscape mapping
Shelf research with real photos from Japanese retail stores
Japanese customer review analysis (tone, expectations, complaints)
Pricing and positioning benchmarks
Opportunities & risks summary
Recommended next steps (Sampling / Localization / Market Entry)

Ideal for

Brands that want to test demand quickly, understand local expectations, and make data‑driven decisions before scaling.

Small Market Test Japan

Fast, low‑risk validation of your product’s potential in Japan.

This service provides a rapid, real‑world test of how your product performs in the Japanese market. You gain early insights without committing to large inventory, complex logistics, or long‑term contracts.

What’s included

Small‑lot import coordination for test sales
Real customer feedback from Japanese buyers
Performance analysis across platforms (Amazon, Mercari, EC)
Pricing, positioning, and messaging insights
Clear recommendations for your next steps in Japan

Ideal for
Brands that want to test demand quickly, understand local expectations, and make data‑driven decisions before scaling.

Japan Localization Advice

Expert guidance to adapt your product, messaging, and brand for the Japanese market.

Japan requires more than translation, it requires cultural nuance, regulatory awareness, and a deep understanding of consumer expectations. This advisory service helps you refine your product and communication so they resonate with Japanese customers.

What’s included

Article writing for Japanese audiences
Website creation and content adaptation
SNS operation and tone‑of‑voice localization
Competitor analysis with actionable insights, Pricing and category benchmarking
Consulting on positioning, messaging, and market expectations

Ideal for

Brands that want to enter Japan with confidence, avoiding common pitfalls and ensuring their product feels truly “right” for the market.

Japan Trade Show Support

End‑to‑end support for exhibiting at Japanese trade shows and connecting with the right partners.

Trade shows in Japan operate with unique expectations and communication styles. This service ensures your presence is professional, culturally aligned, and strategically effective

What’s included

Pre‑show strategy and positioning
Booth messaging, Japanese copy, and materials review
On‑site support and interpretation
Buyer and distributor approach strategy
Post‑show follow‑up guidance and partner evaluation

Ideal for

Brands seeking credible entry into Japan’s retail and distribution ecosystem, with support from someone who understands both global and Japanese business culture.