Entering Japan through major EC platforms like Amazon or Rakuten can be effective, but it often requires significant investment, operational readiness, and a broad product catalog. For many overseas brands, a more practical first step is testing the Japanese market with small‑scale, low‑risk platforms . This guide introduces lightweight EC options, crowdfunding platforms, and partner‑supported channels that allow overseas brands to validate demand before committing to full‑sc

Japan’s e‑commerce ecosystem is diverse, highly structured, and platform‑specific. For overseas brands, the biggest challenge is understanding which platforms allow foreign sellers , what operational requirements exist , and how much it costs to run a store . This guide provides a clear, structured overview of Japan’s major EC platforms, including accessibility, SKU expectations, and typical fee structures. Platform Accessibility Overview • Direct Overseas Selling Possible Yo