Japanese Lifestyle Products: The Real Next Trend After Matcha

ARISA SAITO
Jan 7
4 min read

Updated: Jan 8

Matcha has taken over the world: lattes, desserts, skincare, you name it.

But Japan has so much more to offer than just its famous green tea powder.

If you look a little closer, there are small, beautifully crafted items that quietly shape everyday life in Japan. And I believe these are the next things global audiences will fall in love with.

Today, I’m sharing four Japanese items I’m personally excited about.

They’re practical, lightweight, culturally rich, and surprisingly easy to incorporate into daily routines. Which is exactly why they’re poised to become the next wave of Japanese trends.

As a Japanese person, I genuinely want more people around the world to discover these items. There are so many beautiful, thoughtful products in Japan that haven’t yet reached global audiences. And I truly believe these four have the potential to succeed internationally. They represent the kind of everyday craftsmanship and quiet joy that I hope more people will experience.

1.Matcha Salt — A New Way to Experience Japanese Flavor

Yes, matcha is everywhere, but matcha salt is still a hidden gem. It’s a subtle, aromatic seasoning that instantly adds depth and umami to a wide range of dishes.

Why it’s next-level

Enhances fried foods, grilled vegetables, tofu, and more
Offers a gentle Japanese flavor without overpowering the dish
Perfect as a gourmet gift or kitchen upgrade
Easy to package and ship

It’s a small jar with a surprisingly big impact, especially for people exploring Japanese cuisine for the first time.

In Japan, matcha salt is most commonly enjoyed with tempura or lightly fried dishes . It adds a subtle umami that pairs beautifully with crispy textures.

But here’s a little tip: it’s surprisingly delicious on vanilla ice cream. The combination of sweetness and earthy matcha salt creates a flavor that’s simple but unforgettable.

If you ever get the chance, I highly recommend ordering a sample and tasting it for yourself.

2.Yuzu Salt — Bright, Fresh, and Universally Loved

If there’s one Japanese flavor that consistently wins hearts overseas, it’s yuzu.

Yuzu salt captures that refreshing citrus aroma in a form that’s incredibly easy to use.

Why it’s trending

Instantly brightens seafood, chicken, salads, and soups
Brings the “Japanese citrus” experience into any kitchen
Works beautifully as a finishing salt
Complements matcha salt as a perfect flavor duo

It’s vibrant, versatile, and destined to become a pantry staple.

There are many other ways to enjoy it:

Use it on seafood like scallops or shrimp for a restaurant‑level finish
Sprinkle it on roasted potatoes or fries for a citrusy twist
Add a pinch to salads or soups to brighten the flavor
Mix it with olive oil to create a quick, aromatic dipping sauce

Personally, I love pairing yuzu salt with tempura. And if you enjoy sashimi, it works beautifully with squid, shrimp, and shellfish. Just one note — it doesn’t pair well with red fish like tuna, so it’s better to avoid that combination.

3. Kaishi Paper — A Minimal, Beautiful Everyday Essential

Kaishi paper is one of Japan’s most underrated lifestyle tools.

Traditionally used in tea ceremony, it has evolved into a modern, multi-purpose item that fits perfectly into today’s minimalist lifestyle trends

There are so many adorable and beautifully designed options available, from playful patterns to more sophisticated styles. If you search for “懐紙,” you’ll find plenty of great examples.

Why it’s gaining attention

Works as a coaster, memo, dessert plate, or small wrapping
Adds a sense of care and intention to everyday moments
Lightweight and ideal for international shipping
Patterns and textures allow for personal expression

It’s simple, elegant, and endlessly useful . The kind of item that quietly becomes indispensable.

Kaishi paper is something I’m convinced has huge global potential.

It’s cute, versatile, and simply placing it under a dish instantly makes the presentation feel more refined. Japanese restaurants, catering services, and even cafés can elevate their food just by slipping a sheet underneath a small dessert or snack.

Businesses can use ready‑made designs, or especially for hotels and restaurants create custom patterns that match their brand. If you run a Japanese restaurant, a hotel, or host events, I truly hope you’ll consider using it. It adds beauty, practicality, and a uniquely Japanese sense of care.

4. Chopstick Rests — Tiny Objects with Big Design Impact

While the world is busy perfecting their matcha whisking technique, chopstick rests are quietly becoming a global favorite.

These small pieces are more than table accessories — they’re miniature art objects that express hospitality and attention to detail.

Why they’re the next trend

They instantly elevate any dining setup
Materials like ceramic, wood, and brass offer endless variety
They’re collectible, giftable, and incredibly lightweight
They showcase Japanese craftsmanship in its purest form

For people who want to bring a touch of Japanese aesthetics into their home, this is one of the easiest entry points.

Personally, I love chopstick rests simply because so many of them are adorable.

Just placing them next to a pair of chopsticks instantly makes the entire table setting look more polished and intentional.

For restaurants and hotels, I truly believe they’re a must. And for high‑end catering, there’s no reason not to include them. They add a level of refinement that guests immediately notice.

They also make wonderful party favors. You can let guests take home a set with their chopsticks, creating a small but memorable gift that carries a touch of Japanese hospitality.

Conclusion: Why These Japanese Lifestyle Products Are What Comes After Matcha

These Japanese lifestyle products may be small, but they carry a sense of care and craftsmanship that goes far beyond trends.

Matcha may be the star of the moment, but the next wave of Japanese trends will come from items like these: objects that bring a sense of intention, craftsmanship, and quiet joy into everyday life.